My Brand Story: Marketing Matters
#2 in a series of brand story interviews with established businesses, to inspire you, and help you create and grow your own brand.
Please introduce yourself; what is your business, and is there a story behind its name?
Hi, I’m Sarah Wassell and I run Marketing Matters. I do love a bit of alliteration but also liked the wordplay of how Marketing ‘matters’ to your Business, but also the many Marketing matters there are that you need to master to grow your Business.
What’s your business story? Why did you start your business?
I started the Business in early 2019 and my Website went Live that Easter. I started the business because I wanted to work for myself, so I could decide who I worked with and when. At the time I had 3 children living at home and wanted to be around for them. I had looked at a few jobs and they were either too small and local or big and a long commute. Now have the best of both worlds as I love what I’m doing and I’m based at home.
What are your super-powers? How do you stand out?
My Super Power is making things ‘super simple and achievable’. I stand out because I run my Business as I recommend others run theirs and my tag line is ‘Bring out the Marketer in You’ – meaning I’ll show you how.
What’s your big story? What’s your mission? Why are you an entrepreneur?
My Mission is to help women (mostly) and empower them, with Marketing Skills, to run their Businesses and realise they can re-invent themselves at any age. I was 50 when I set up my Business and with focus and determination, anyone can do the same.
What’s your niche? What do you want to be known for?
My Niche is Simple Strategy. Helping clients set their goals and achieve them by identifying their Ideal Client and connecting with compelling copy.
What are yours and your brand’s values?
My Brand’s values are the same as my mission (see 4): empowering.
What’s your customers’ story? Who are your ideal clients?
My Ideal Clients need help to focus on the ‘Essential Marketing Activities’ required to grow their own Business. They are usually overwhelmed with all the ‘stuff’ they need to do, so I try to make things simple and easy to follow. My IC is a version of me, at the start of my Biz journey.
What’s the story behind your logo?
The story behind my Logo is that I wanted something different. There were too many people sitting at desks with a laptop and a coffee. I wanted something bold, vibrant, fresh and empowering, as well as very different and memorable.
What’s the story behind your brand colours and your visual style?
Pop Art is naturally bright, bold and fun, and it made total sense to make it my Brand style.
What’s your brand’s personality?
Pop Art is totally in line with my brand personality, as it is derived from Mass, Popular Culture images. It was the advertising and promotional messages used in the 1950 and 60’s. A big part of Marketing is Promotion and I love the messages Pop Art delivers with its bold statements, images, and colours. Plus it’s a bit tongue in cheek and not too serious which is very me too!
Finally, where can we find out more about you and your business?
I hope this blog post has inspired you to get to know your own brand a little more, and helps you to create your own brand stories. Knowing your own brand, and using it cohesively everywhere, will really help to build and grow your business. You’ll be more recognisable, more memorable, and you’ll attract more of your ideal clients/customers.
See the ‘Brand Stories’ blog category for more of these interviews as I add them – mine is in there already 🙂 And let me know if you’d like to answer the same questions!
If you need some more help with your brand, then have a look at my new fifty page workbook Create Your Brand – it walks you through my twenty essential steps to creating a strong, stand out brand. Including looking at your niche, ideal client, values, brand personality, and visual style as mentioned above, plus a whole lot more! Then when you’re ready to book some branding photography, you’ll know exactly how to make sure that it aligns with the rest of your brand.
PS If you’re not in my free facebook group yet, do come and join us at Your Brand Story for more tips, chat, trainings and challenges to help you to create and grow your brand, visibility, and your business, along with getting better brand photos!
My Brand Story interview with Marketing Matters