Why do I need a brand?
Have you been wondering why I keep talking about building a brand, and whether you actually even need one? Not sure exactly what it is? Or what it will do for you and your business?
Read on to find out what your brand is and why I think it is so important to be building a strong one…
Whether you’re at the start of your business journey, or a little further in, you still need a brand! Get it established right, right at the beginning, or get it sorted and fill in the gaps as soon as you can, because it’s going to make a big difference to your business.
What exactly is your brand?
Your brand isn’t just your logo, or your website design, or a few branding photos too. It’s all those things, and much more.
Your brand covers everything from your values to your vision and your mission, the messaging that you put out there with your story and your niche, who you are, why you are different, why people should buy from you and not one of your competitors.
Your brand is what makes you and your business recognisable and memorable. It’s famously what other people say about you when you’re not there – it’s your reputation.
It should be based on you, and should appeal to your ideal clients/customers. Your brand is what makes you different to other businesses.
It’s the identity of your business, to help your customers/clients understand what your business is for.
It’s your promise to your customers/clients, telling them who you are, what you do, what you stand for, what they can expect from working with you / buying from you, how you are different from your competitors, and why they should work with you or buy from you.
So why do you need a brand?
As an entrepreneur, or small business owner, you still need a brand like the bigger companies. It will help you stand out from the crowd, and from your competitors. It will attract your ideal customers/clients to you (and put off those who aren’t your target market, which is all good too). It will mean that your audience will remember you – so they’ll come back to buy from you when they need what you offer.
It will mean that your branding works so much better, because you can make sure it is based on your actual brand, have much more meaning behind it, and reflect you too.
It will mean that your branding photos when you next get some done will work so much more effectively for you because you will know what you need and how to get your brand into them.
It will mean that you can keep everything you create, all your marketing and content and graphics etc., all cohesive because it will all go together, so it will always look good. And it will be easy to be consistent with everything, which will help build trust in your brand and business.
Plus it will keep you focused on building your brand, your visibility, your audience, and therefore your business.
And why do you need to keep building a brand, to build a strong brand?
Well for all the above reasons of needing a brand really! Building a strong brand, by creating a distinctive, unique, personal brand that is meaningful and memorable, and being consistent with everything you create, will make you stand out, attract your ideal clients/customers, build trust in your business, and grow it much more easily and quickly than without.
A strong brand, that is recognisable and memorable, give you an edge over your competitors. It also adds value to what you do – so you can charge more for your products or services, because your customers will want what you do over someone else – and that’s got to be good hasn’t it?
Not sure what you need to do to get all the brand foundations in place and start building your brand? Or if you’ve got those sorted, how you keep building a strong brand?
I have various resources and courses to help, for every stage of my Five Step framework to create a WHOLE brand – read more in my blog about what these cover: The Picture Your Whole Brand System.
If you need to get your brand foundations in place, then check out my Create Your Brand workbook of my 20 essential steps to creating your brand, (available with or without a 90 minute 1:1 Brand Brainstorm upgrade to help you fill it in).
If you think you’ve got them sorted, then download the free Create Your Brand Checklist, and check you really have, before you go on to the next stages – designing your branding and then getting photos sorted.
Need all the info? You need my Picture Your Brand group programme! See more info and sign up to the waiting list to hear details when I open bookings for the next one.
Have a look through the Picture Your Brand Academy for what else is currently available, and you could always start with the free stuff in my resource library, The Brand Builders Hub, over in the Academy. Let me know if you’d like a chat to see what the best fit is for you.
Hope that helps make everything clearer! Enjoy creating and building your meaningful and memorable brand 🙂
PS. Are you in my free Facebook group Your Brand Story yet? For tips, chat and trainings on growing your brand, visibility and business, and getting better brand images. Click the photo above to come over and join me.
Find out more about me over on the About page of course, and see how you can work with me via the Services page.