My Story…


Hi, I’m Jane, of Picture Your Brand, and it’s so good to meet you!

I’m a branding photographer and brand strategist, based near Sevenoaks, Kent.  I’m here to inspire and help aspiring and introvert entrepreneurs like you to get visible as the face of your business, with a beautiful and distinctive personal brand that truly reflects you.   


Because I know how it feels to prefer to hide instead of shine as the star of your brand.  But how will anyone want to buy from you or book you if they don’t know who you are?  And so they didn’t when I first started my business.  Eventually I realised that I needed to build a personal brand with me at the heart of it, and have spent years learning the best ways to do that.  And now I’d love to teach you to do it a lot quicker and easier!  So let’s get your brand sorted out with some style and strategy to give you the confidence you need, so that you can create the impact and income you want.  


Photo of pink flowers and candle for blog post on using colour psychology for choosing brand colours, by Jane Mucklow of Picture Your Brand


I’ve always been shy, but I lost confidence when I was made redundant and became a stay-at-home mum.  And I spent years hiding being ill from my Crohn’s Disease too. (Read more of my story on this here).

So when my health improved and I first started my photography business, to be there for the children and do something I loved, I barely told anyone.  I made a website, and sort of hoped people would find it! 

I had no idea about creating a brand, let alone running a business.  And there was no way I was going to have my photograph taken by a professional, let alone share the results with the world. 

So I used one of my favourite flower photos as my logo and as my profile photo, and kept hiding.

And of course no-one found my website, no-one booked me, no-one knew about me.  And so my new business wasn’t going anywhere.


Branding photograph of Jane Mucklow by Sohal Light Photography


I knew I had to do something.  Then at one of the first local free networking groups I forced myself to go to, to meet other business owners in the same boat as me, I met a personal stylist. 

And a lightbulb went off in my head.  Here were a group of other business owners who also needed photos of themselves, and here was a personal stylist who could help us look better and feel more confident about getting in front of the camera. 

And here was also a way that I could niche my photography business too.



So I started photographing headshots of other business owners, and worked on my confidence and my brand.  I started taking self portraits, and then eventually found a fellow branding photographer to take pictures of me, and got brave enough to get the other side of the camera!  


Photo by Jane Mucklow of her camera and props for a Picture Your Brand blog about prop ideas for your brand photos.


I got more visible, and I built my own personal brand.  I learnt that you don’t need to be perfect, or glamorous, but to just be you, and your ideal clients will love to see that.  And Picture Your Brand eventually took off as a whole separate part of my photography business.



“Be yourself, everyone else is already taken” – Oscar Wilde



I’ve grown from there, because I love learning and trying to be the best I can, and I’ve loved learning all about branding for small businesses, brands and photographing branding portraits too. It is so essential for us solo business owners to build a personal brand and to be the face of our business, to be more visible and attract our ideal customers.  But those photos need to be aligned with the rest of our brand too, and that brand needs to reflect us to stand out from the crowd. 

So now I help my clients not only to get fabulous photos of themselves, that they love and are happy to share.  But also to create a personal brand, to build a unique, distinctive and cohesive brand, so that their beautiful photos that capture them and their story, also help to build that brand.  I help them picture the whole brand.


Branding photo of Jane Mucklow Picture Your Brand

I’ve brought everything together that I’ve learnt over the years, and distilled it down to these five simple steps so that I can teach you to successfully brand your own business:


1. Create Your Brand – the foundations

2. Style Your Brand – the visual identity

3. Capture Your Brand – the photos

4. Connect Your Brand – the stories

5. Grow Your Brand – the strategy 


All these steps together, using the whole framework, will give you a meaningful and memorable brand, that gives you the confidence to grow, and irresistibly attracts your audience so you can create the income and impact you want.  Everything I teach fits in to one or more of these steps.  Read more here: The Picture Your Whole Brand System.



“You are your brand, so brand yourself beautifully” – Dawn Davis



Jane Mucklow Picture Your Brand website banner build a distinctive and personal brand




So do you have no clue how to build a brand, or make it personal?  I would love to help.  My knowledge and expertise will ensure that we create you a distinctive and unique brand that reflects you too.

Or maybe you’re a camera-shy entrepreneur who’d like some support to be the face of your business?  I know how that feels, and I can help you with those too.  My experience, camera skills, gentleness and smiles will ensure that we get fabulous on-brand photos of you that you love. 



And you really can be the star of your brand.



(And that means that you can confidently get visible, attract your ideal customers/clients, and grow your business). 




Ready?  Head on over to the Picture Your Brand Academy to see all my free and paid resources and courses to help you create your brand, style it, photograph it, and grow your business.  Start with the introduction to your brand and the free lessons and worksheets in the Brand Builders Hub, then scroll the Academy to see what else you need.



Jane Mucklow Picture Your Brand Academy image




Get to know me a little more through the things I love…

I love taking photos.  I gave up working for the Queen to take photos!  And now I love meeting and photographing amazing entrepreneurs like you, who need some just as amazing images to bring your brand to life, tell your story, connect with your audience, and grow your business.  Setting the tone and feel of your brand, and making you stand out from the crowd.

I especially love my new recurring branding photography service, Seasonal Stories, because it really allows us time to get to know each other.  That helps you to be more confident in front of the camera, and for us to be much more specific and intentional with taking photos to go with your strategy for the following months.

I love getting to know you and your brand.  If all this branding thing is new to you, I’d love to help you delve into it and work out your ideal client, your visual identity, your brand stories, and all the other bits that go into building a successful brand.  Instead of making all the mistakes I did when I started! 

With the brand side of things I especially love my new membership as the best way to help you, but you can start with the free stuff in the Brand Builders Hub in the Academy, then check out the Starter Resources, join the Picture Your Brand Group Programme next time it runs to create your brand if you need that, and then join the membership to help you keep building your brand, get more visible, and grow your business.



Photos of my family by Jane Mucklow

My family, by me – on holiday where we love to go in Cornwall, and scrubbing up well at a family wedding!



More things I love…

I love colour.  My photography style is full of contrast and saturated colour (although when I photograph for a business my style and editing will be totally bespoke to what you need, to match your brand and visual identity).

I also love chocolate (though very sadly eating more than a little bit at once makes me ill!), tea and cake with friends (ok, maybe a drink or two with them as well), dinner out with my husband, family holidays to the beach with our three children (we’re often in Cornwall), reading historical crime fiction, and going for a wander in the countryside with my camera (you can see my local landscape photos on my other website, available as prints, cards and calendars, at Jane Mucklow Photography).

I love that I can help you to become more visible.  To be confident sharing your beautiful new branding photos.  To learn more about building your brand.  To stand out and shine.



Fun Fact #1: I’m a big Poldark fan too. Since I was 11 and the original series was repeated on BBC2, and then I read all the books too.  And still re-read.  And re-watch.  Both versions!  Anyone else?

Fun Fact #2: I used to teach children gymnastics and trampolining!

Fun Fact #3:  I hate having to think of things like this but three sounds better!



Branding photo of Mel (and Betsy!) @Socially Sound

See more testimonials here


  • My branding photography covers my local area in and around Sevenoaks in west Kent, and further afield across Kent, London, Surrey and Sussex. 
  • My Picture Your Brand courses for business owners are all online, so you can learn wherever you are. 
  • The workbooks etc can all be downloaded from the Academy so again you can access them from anywhere. 
  • And we can work 1:1 via zoom if you’re not close enough to meet or Covid restrictions continue.





Take my brand style quiz to start the journey into discovering your unique brand:


Photo of a mobile phone and pink flowers, title image for the What's Your Brand Style quiz by Jane Mucklow, Picture Your Brand





Come and hang out with me in my free community over on facebook, Your Brand Story.  I share lots of tips in there to help you with your brand and brand photos and to get visible and grow your business.  I look forward to getting to know you some more too 🙂 


Jane x





Jane Mucklow Picture Your Brand website banner build a distinctive and personal brand


Branding photo of Jane Mucklow Picture Your Brand with intro text

Read more on the Services page and do get in touch for a chat about what you need – Contact Me .  I’d love to help get you a little or a lot more visible, with a brand and photos that you’re proud of, that help you convert your audience into fans and buyers.

Dark purple and granite website banner for Jane Mucklow Picture Your Brand




PS  I’m really proud to have had photographs I’ve taken published in Forbes, the Times, and Tatler, as well as more local publications.  But it’s always a buzz to see my images used on my clients’ websites, marketing and social media!   

montage of As seen in logos for Jane Mucklow

 With thanks to Sohal Light Photography for the photos of me on this page and elsewhere on my website.




PPS I’m also a landscape photographer!  If you’re looking for more of these, you need my other website for my local landscape photos available as prints, cards and calendars, at Jane Mucklow Photography.

Photograph by Jane Mucklow of a snowy style at sunrise
Snowy style at sunrise, by me – just round the corner from where I live in Otford, Sevenoaks.






Dark purple and granite website banner for Jane Mucklow Picture Your Brand






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